Just some thoughts on this:
- I read on this site that the late Daniel Sydlik admitted in a moment of frustration regarding some of the old dates and beliefs that he'd like to throw the whole religion out and start all over. Maybe this is the only way to finally rip the bandage off despite the short term pain it would cause.
- They could change their name, just like they did way back when they were Russelites and International Bible Students and eventually people will forget they ever existed, the same way most young JW's today know nothing about (or even care) about1975, Malawi or Beth Sarim etc.
- They could stop printing the Watchtower altogether and keep the more recent issues around for refrences or simply change the magazines name just like they did when it used to be Zions Herald or Golden Age.
- They're called Jehovah's Witnesses now even though their website is called JW.org. so they could easily change their name and still keep the website name the same as it is and it wouldn't make that much of a difference.
- This name change does seem to explain why they are making dire warnings about trusting the GB and why they are leaving their well established "Watchtower" presence in New York City and moving to a remote location with a giant new complex. It would be easier for them to fade out the old and start over somewhere new with a new name and corporation, where they are less known. It also would explain why they are purging themselves of Bethelites . It might make it easier to start with a whole new crew instead of dealing with the ones who are resentful of the changes.
- Changing the name to Worshipers of Jehovah would eliminate that annoying tendency people have of leaving the plural off of the current name by calling them Jehovah Witness . They'll likely end up being referred to as the Jehovah Worshipers which sounds even weirder. "Shut the curtains Ethel...here comes the Jehovah Worshipers"